The best of plans and people are totally ineffective if plans are not implemented. Strategic Planning Processes help you grow your revenues, profits, and organizational capabilities. The practice is to support all aspects of your organization rather than emphasizing one at the expense of others. Strategic planning ensures progress with innovative processes that align your people behind your desired future. Growth should be seen in size and profitability of your customer base and company value. This process may yield a competitive advantage through differentiation, distribution, technology, and strategic alliances. Performance zones such as vision and strategy, target market, sales programs, financial planning, system utilization, organization structure, and personnel practices are examined and improved.